More than just the work.
Good design is about more than what ends up on the screen. It’s about the person behind the work, the way they think, and the values they bring to every project. Here’s a little more about me, my approach, and what I believe makes great creative work.
My Background
I'm Jordin Howell, a multimedia designer and media strategist with a background in visual media, creative communications, and technology. I hold a B.A. in Creative Mass Media and an M.A. in Visual Media from the University of Memphis, and I've spent my career working across graphic design, web design, social media, presentations, video, and digital content. From my full-time work with the FedEx Institute of Technology to freelance projects with 40+ brands across the United States and internationally, I've had the opportunity to work on everything from large-scale marketing campaigns and government presentations to websites, publications, social content, and brand assets.
What I enjoy most about design is the problem-solving. I want to understand the why behind a project — who it's for, what it needs to accomplish, and how it should make someone feel. From there, I turn those ideas into visuals that are thoughtful, functional, accessible, and a little more interesting than they probably need to be. I believe good design should communicate clearly without losing its personality, and I bring that mindset to every project, whether I'm working with a large organization, a small business, a nonprofit, or someone with a great idea and no clue where to start.
My Values
My goal is simple: create work that makes an impact and makes sense.
Design shouldn't just make something look good. It should help people understand, connect, engage, and take action. I want to create visual experiences that solve real problems while still feeling creative, approachable, and distinctly human.
Purpose
Collaboration
Creativity
Accessibility
Clarity
Adaptability
My Approach
Listen. Think. Create. Refine.
I start by understanding the idea behind the project — the audience, the goals, the challenges, and the feeling you're trying to create. From there, I turn those pieces into a visual direction, build with purpose, and refine until everything feels like it belongs.
Sometimes that means creating something from scratch. Sometimes it means taking a messy idea and giving it structure. And sometimes it means staring at the same design for way too long before realizing the answer was to move something three pixels to the left.
That's design.